The Bilt Card: From Friction to Failure

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We have been early in calling out the structural issues dealing with any card issuer prepared to underwrite a co-brand constructed round rewards on lease funds. The associate economics have been skinny, the patron conduct assumptions have been fragile, and the rental market itself was too fragmented to assist a clear, scalable mannequin. A spreadsheet could make virtually any co-brand look workable. The more durable query is whether or not clients…

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Classes: Analysts Protection,Credit score,Bilt,Bilt 2.0,Card Issuers,Wells Fargo

Tags: Bilt,Bilt 2.0,Card Issuers,Wells Fargo

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